Radisson RED

Background:

We know that Radisson RED is a famous hotel brand in the world which develop by the original team of Hampton by Hilton and also belongs to the Radisson Hotel Group. This time they have a new planning to introduce into China. The first place location in Chongqing.

Radisson RED is a high-end lifestyle more than Hampton by Hilton. By the new project in China, the room price expected around ¥800 to ¥1,200 and grand opening time planned to be after 2021.

希爾頓歡朋 (Hampton by Hilton) 的原班人馬現有一個新的品牌 – Radisson RED (麗芮) ,這個品牌也是屬於麗笙集團 (Radisson Hotel Group),酒店在國外已經存在,現在剛開始引進中國,首間酒店的位置決定在重慶,屬於高端的生活方式類酒店,目標定位要比希爾頓歡朋 (Hampton by Hilton) 還要高,房價預計在 ¥800 – ¥1,200,開業時間預計要在 2021 年之後。

Challenging:

  1. The recommendation concept both interior and exterior of the hotel.
  2. New brand story and design concept suit for in China market but need to maintain original corporate identity.
  3. Custom made gifts for guest.

酒店內外格局樣板方案推薦。 / 結合歐洲體系原有的品牌識別系統,但希望能有一些改動來適合中國市場,希望在品牌故事和設計上有一些新的元素。 / 禮品定制。

Client:
Radisson Hotel Group 麗笙集團/
Radisson RED 丽芮酒店

For modern traveller with Vibrant, Sociable, Style Savvy

1.
Add a new element –
Chinese traditional game

Fun and Flexible

2.
Hotel lobby –
Giant toy decoration

Red is an Attitude

3. In the room – Self-drawing route game

This is concept of character, a brand ambassador

How it work?

Employee mission: Yes, I can ! Bring to clients: Laughter, playfulness They are Brand Ambassadors

4.
In the room –
Paper origami doll

(Small decoration gift)

This is concept of gift for guest

Employee mission: Yes, I can ! Bring to clients: Laughter, playfulness They are Brand Ambassadors

5.
Touch point –
Media promotion

Share and Connect

6.
Touch Point –
Official WeChat

Restaurant menu design

7.
Touch point –
Restaurant menu

Design with Attitude

8.
Lobby –
Mascot

9.
Restaurant –
Mascot

Bring up the Vibs!

Are you feel the spicy taste of Chongqing?
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