CRYOLIFE
Branding guidelines II
Categories: Branding
Tags: branding guidelines, corporate identity, logo development
Employed Company: The XSS Imaging Limited
My Role: Art Director
Clients / Brands: Cell Therapy Technologies, Cryolife Cord Blood Bank, The XSS Imaging Limited
Industries: Cord Blood Bank
Period: 2011 / Job No: c0022
Tags: branding guidelines, corporate identity, logo development
Employed Company: The XSS Imaging Limited
My Role: Art Director
Clients / Brands: Cell Therapy Technologies, Cryolife Cord Blood Bank, The XSS Imaging Limited
Industries: Cord Blood Bank
Period: 2011 / Job No: c0022
Logotype Elements:
Introduction
Primary Signature
Special Usage Signature
Minimum Size
Clear Space
Corporate Colours
Corporate Signature Don’ts
Identity Elements:
Typography & Typesetting
Colour Palette
Graphics
Photography
Identity Applications Stationery:
Name Card
Letterhead & Envelopes
Ring Binder
Email Signature Format
Identity Applications Marketing & Communication:
Ring Binder
Thank You Card & Envelope
A4 Plastic Folder
